Press kit
Everything you need to write about us.
Logo, the app icons, the colours, and a paragraph you can lift as-is. Use them however you like when you’re talking about the tools; just don’t redraw them.
The mark
A pocket knife fanned open, its blades cut in the tools’ own colours. Vector, any size. On dark grounds the handle goes paper; the blades never change.
SVG ↓SVG, dark ↓Icon PNG ↓The wordmark
Always lowercase, always Bricolage Grotesque (“everyday” extra-bold, “mac tools” semibold), always next to the mark.
The typeface →
The app icons
256-pixel PNGs, straight from each app. Click one to download it. New tools are added here as they ship.
Colours
The site is paper and ink with one blue, the Mac’s own. Each tool brings its own colour, taken from its icon; the blades of the mark are cut in those colours.
Boilerplate
Short. Everyday Mac Tools makes Mac apps that each do one job properly: dictation, PDF redaction, file repair, hidden settings, disk cleanup, a workday receipt printer, and more on the way. Pay once, keep it, no accounts.
Long. Everyday Mac Tools is the house label of Caretopia Network Private Limited, a software studio of twenty that keeps shipping. Its apps each do one job on the Mac: Voice Keyboard Pro types what you say, Basalt redacts PDFs so the text underneath is really gone, Manatee repairs and converts files that won’t open, Mainspring turns hidden macOS settings into one-click reversible power-ups, Crumb explains and cleans your disk, and Punchcard prints your workday as a little paper receipt. All of them are made for the Mac, launch instantly, and are sold outright on their own sites with free updates and no accounts, and there is always another on the bench. Voice Keyboard Pro, which runs a transcription service, is the one subscription.
Names
“Everyday Mac Tools” in prose, “everyday mac tools” as the wordmark. The tools so far are Voice Keyboard Pro, Basalt, Manatee, Mainspring, Crumb and Punchcard, capitalised like that, with no “app” suffix.
Questions, interviews, review copies
Write to hey@everydaymactools.com. A person reads it.